Creating a strategy—particularly if it involves co-creation with other stakeholders—can be a lot of work. For many people who are working solo or in a very small team, the first reaction to being tasked with “writing a strategy” is to push back and ask: “Why? What will the benefit be?”
This was one of the salient discussion points of many during the “What is Digital Strategy Now?” professional forum hosted by myself, Rob Stein, Emily-Lytle-Painter, and Max Evjen at Museums and the We 2017. Check out the full recap on the American Alliance of Museums website.
At Museums and the Web 2012, Hart, Royston, Sexton, Stein, and Wyman debated several different approaches to Digital Strategy and how museums might think about integrating (or not) digital approaches into the overarching strategies of their organizations. In the years since, we’ve seen significant approaches in digital strategy from the Tate, SFMOMA, NARA, and many others. As the whole museum becomes more digital, what approach – if any – should museums take regarding digital strategy?
What do we know about digital strategies today that differs from 2012? What worked? What failed? What does the future of digital strategy look like? What do you do in the absence of an overall strategy? How do we support digital strategies to “manage up”? How does digital strategy bring disparate staff/goals together for a greater impact? Does digital strategy require a new organizational structure?
The panelists will address these questions and others while discussing examples of overall and standalone digital strategies that succeeded, failed, or changed into overall strategies, and will explore the reasons for those outcomes.
Session attendees will split into facilitated group discussions that tackle a series of provocative questions about digital strategies and how they should or should not be implemented in museums as a means to try answer to the question: What is the digital strategy of the future? To extend the reach of the session, panelists agree to document the discussions that take place in a post-conference report online to continue to include a broad audience in the best thinking about strategy and digital.
I was paired up with Arielle Feldman for the #MCN50 Voices project, which invites members of the MCN community to interview each other about their careers and the field of museum technology as a whole. Being #musesocial gals, we decided to conduct our interview live on Twitter–emojis, gifs, and all.
Unfortunately, Storify has stopped allowing embedded archives but you can see the highlights in this Twitter Moment captured by Arielle. In it, we touch on our first museum memories, how to achieve work-life balance (WHAT work-life balance?!?), and what we think is the next big thing in museums and technology.
Yesterday I participated in the LGBTQ Wikipedia Editathon hosted at the National Archives. With the awful shooting in Orlando just days ago, it felt more urgent than ever to contribute to making the diversity of American history more public, more accessible, and more human.
In addition to offering utilitarian helper pages for people who land on an old or broken link, cultural organizations have an opportunity to have a little fun with their collections on their 404 pages. So, I asked for examples and the museum technology community delivered!
This mini unconference was hosted at MCN 2015 by myself, Phillippa Pitts, Jennifer Poleon, Margaret Sternbergh, and Jessica Warchall.
We started out with a quick #musesocial year in review, recapping top hashtags, trends, and challenges from the recent past. Next, we broke out into a mini un-conference based on social media topics the attendees selected for smaller group discussion. We took this chance to debate, discuss, and find ways to work together! Finally, we regrouped to discuss some of the key threads from our breakout groups with a focus on resources, solutions, and project ideas for us to collaborate on in the coming year.
Last month, I took my first girls’ weekend trip away since my daughter was born a year ago. I found myself relaxing in a lovely lake house (expected), sipping wine (expected), and talking, talking, talking for hours on end (expected) about how to “tidy” my house (utterly unexpected!).
I was thrilled when I was asked to provide introductory remarks to this month’s DASER discussion on the topic of “Museums in the Digital Age.” DASER—D.C. Art Science Evening Rendezvous—is a monthly discussion forum about the intersection of art and science.)
For nearly a decade, museums have been using social media to communicate and connect with the public. As social media become more ubiquitous in museums and ingrained in our visitors’ everyday lives, old questions reemerge: How can a cultural institution best connect with a variety of audiences online?
Each jam-packed issue of Exhibitionistcontains articles on exhibition development, theory and practice, book reviews, exhibition critiques, and nuts and bolts advice. The Fall 2013 issue will be of particular interest to you, dear readers, because it focuses on new media—how emerging technologies are making museums more mobile, personal, global, customized, compact, and widespread all at once. I contributed two pieces to the issue and I’m thrilled to share the otherwise-only-available-in-print articles with you here.