The other day someone posted this amazing Black Mirror GIF on the Museum Social Media Managers Facebook group. The GIF was a reaction to an article about Instagram’s new algorithm changes that incentivize certain behaviors and bury content when narrowly defined rules of engagement are not met. I couldn’t help but think about all of the other potential Black Mirror connections one might make to #musesocial and #musetech. Continue reading
A guide to conversations about museums, technology, and education on Twitter. Continue reading
I’ve been on the hunt for museum book clubs. I’m particularly interested in programs that have some form of social media or online component to supplement and extend whatever is happening on-site at the museum. Continue reading
Each jam-packed issue of Exhibitionist contains articles on exhibition development, theory and practice, book reviews, exhibition critiques, and nuts and bolts advice. The Fall 2013 issue will be of particular interest to you, dear readers, because it focuses on new media—how emerging technologies are making museums more mobile, personal, global, customized, compact, and widespread all at once. I contributed two pieces to the issue and I’m thrilled to share the otherwise-only-available-in-print articles with you here. Continue reading
A few weeks ago I checked something off my bucket list: get up in front of a theatre full of your brilliant colleagues and attempt to be more entertaining than the beer in their hands and the long lost pals they just reconnected with at the bar while simultaneously prodding a few serious thoughts out of their brains all the while remembering what you’re supposed to say in the brief-as-a-Beatles-song 5 minutes you have to race your words alongside slides that automatically advance every 15 seconds. In other words, I gave an Ignite talk.
I don’t know what it is about giving an Ignite talk but it is anxiety-inducing, mortifying, and thrilling all at once. And it was the kickoff to the 2013 Museum Computer Network conference so we were expected to knock it out of the park.
I spent a lot of time trying to memorize my bits—which included practicing on the plane ride with a copy of my slide notes and an iPhone recording. My visuals were all based on popular memes and, unfortunately, I forgot to print the notes WITH the visuals so I was forced to draw them while in transit. This is the sad result. (Can you guess which one is Grumpy Cat? Pepper-spraying cop? Y U No guy?)
In the end my efforts were all a bit of a waste in comparison to the magical wonder that is Don Undeen’s one-act play featuring a mask-wielding hacker, a pipe-smoking curator, and the undeniably reasonable (and lovable!) Digital Humanities Unicorn. Watch that performance, and several other incredible Ignite talks, right after mine (which starts at 15:03).
You know best the unique stories your collections have to tell and work hard to preserve those collections for future generations. But how do you take collections care activities from “behind the scenes” to front and center, engaging and educating the public? This was the central question addressed by a four-part series of webinars for small museums and libraries on the topic of collections care outreach. The series was hosted by Heritage Preservation‘s Connecting to Collections Online Community.
My session focused on the strategic use of social media for outreach related to collections. I talked about how to set goals, select the right platforms for your audience, create compelling content, and evaluate success. I showed examples of how organizations can leverage tools such as Facebook, Twitter, Instagram, Vine, Tumblr, and Google Hangouts to connect with today’s audiences and engage them in meaningful conversations about collections.
I also suggested the following key questions to consider when developing a social media strategy:
- Why are you using social media? What do you hope to achieve?
- Who are your target audiences? (Tip: “Everyone” is not a useful audience segment.)
- What content can you use to connect with and engage audiences? What existing assets can be repurposed? What new content needs to be created?
- What do you want to sound like? (Tip: Try creating a list of contrasting values that illustrate the tonal qualities you want to use as guidelines. For example, “friendly, not cutesy” or “clever, not snarky.”)
- What does success mean for you? How might you find evidence of success?
The presentation deck is chock full of great examples from museums and libraries—from the Brooklyn Historical Society to the Shakespeare Library. Take a peek at the slides below or watch the webinar recording on the Connecting to Collections website for the full experience.
Have you seen other great examples of social media being deployed by cultural institutions to connect with audiences about the care and appreciation of collections? Please share in the comments.
I’ve just wrapped up week 1 of my first MOOC experience, Art and Inquiry: Museum Teaching Strategies for Your Classroom, taught by MoMA educator Lisa Mazzola on Coursera. Continue reading
How can museum studies professors—and educators of all stripes—incorporate social media into their teaching? How does social media help us enhance learning and open up access to expertise? I was invited to give a brief presentation on this topic for COMPT (Committee on Museum Professional Training) at the AAM (American Alliance of Museums) 2013 annual meeting. My talk covered the social dimension of learning, how social media has changed museums and its audiences, and examples of social media tools being incorporated into the curriculum.
- Learning is social – Knowledge is socially constructed – Social media supports the learner
- 3 Cs of Social Learning: Consume, Communicate, Collaborate
- My favorite example of museum studies, social media, and social learning: musete.ch, which blends wikis, podcasting, and blogging to provide students direct experience talking to experts around the globe and the ability to share their work with the world through open access.