What is the role of the U.S. National Archives (NARA) in preserving social media records and using social media platforms to engage audiences? This talk presented at IFLA World Library and Information Congress 2018, provided guidance for other national libraries and archives around the world to consider as they provide guidelines to their own governments and elected leaders for capturing, managing, providing access to, and preserving social media records. It provides a case study for how NARA took a dual approach of access and preservation in archiving the tweets and posts of our first social media president, Barack Obama. The presentation also covered how to effectively leverage social media and social business tools to engage audiences with the work of the archives and crowdsource support for citizen researchers.
