Social Media Extravaganza: A Mini Unconference

Talk/Presentation

This mini unconference was hosted at MCN 2015 by myself, Phillippa Pitts, Jennifer Poleon, Margaret Sternbergh, and Jessica Warchall.

We started out with a quick #musesocial year in review, recapping top hashtags, trends, and challenges from the recent past. Next, we broke out into a mini un-conference based on social media topics the attendees selected for smaller group discussion. We took this chance to debate, discuss, and find ways to work together! Finally, we regrouped to discuss some of the key threads from our breakout groups with a focus on resources, solutions, and project ideas for us to collaborate on in the coming year.

View slides on Slideshare

Watch on YouTube (Note: audio only)

#ArtAtoZ: Serial Social Media at the National Gallery of Art

Talk/Presentation

In this case study presented at MCN 2015, I discussed the National Gallery of Art’s innovative approach to developing serial content for social media as illustrated through the #ArtAtoZ initiative.

Every two weeks, the Gallery explored a new topic in art (i.e., asymmetry, brushstroke, color, and drawing) across multiple social media platforms (Facebook, Twitter, Instagram, and Pinterest). This focus on broad topics allowed the Gallery to leverage its extensive permanent collections as well as draw upon a diverse array of staff expertise including curatorial, education, archives, conservation, and horticulture. The “A to Z” concept also afforded museum staff the ability to plan up to a year ahead, as the set of 26 topics was set at the beginning of the year. The added benefit of this structure was the ability to collaborate with other institutions and build momentum over time. From the perspective of the social media user, one was invited to dig deeply into a given topic over the course of two weeks rather than receive seemingly random bits of information each day.

Social media followers were encouraged to engage with the broad theme in myriad ways included guided looking, guessing games, and challenges to respond creatively. In this talk, I shared findings from ongoing evaluation of the initiative, including what we learned about optimizing content in order to generate the most conversation, sharing, and other engagement.

View slides on Slideshare.

KonMari is good for me, but is it bad for museums and archives?

Blog Post

Last month, I took my first girls’ weekend trip away since my daughter was born a year ago. I found myself relaxing in a lovely lake house (expected), sipping wine (expected), and talking, talking, talking for hours on end (expected) about how to “tidy” my house (utterly unexpected!).

Variety, Evocative Labels, and Clever Interactives Make for a Memorable Group Visit to the British Galleries at the Victoria and Albert Museum

Published Writing

Note: This exhibition critique first appeared in Exhibitionist (Spring 2014) Vol.33.1 and is reproduced with permission. Download PDF of article.

Sneak Peek! New Media issue of Exhibitionist Journal

Published Writing

Each jam-packed issue of Exhibitionist contains articles on exhibition development, theory and practice, book reviews, exhibition critiques, and nuts and bolts advice. The Fall 2013 issue will be of particular interest to you, dear readers, because it focuses on new mediahow emerging technologies are making museums more mobile, personal, global, customized, compact, and widespread all at once. I contributed two pieces to the issue and I’m thrilled to share the otherwise-only-available-in-print articles with you here.