Each jam-packed issue of Exhibitionist contains articles on exhibition development, theory and practice, book reviews, exhibition critiques, and nuts and bolts advice. The Fall 2013 issue will be of particular interest to you, dear readers, because it focuses on new media—how emerging technologies are making museums more mobile, personal, global, customized, compact, and widespread all at once. I contributed two pieces to the issue and I’m thrilled to share the otherwise-only-available-in-print articles with you here. Continue reading
A few weeks ago I checked something off my bucket list: get up in front of a theatre full of your brilliant colleagues and attempt to be more entertaining than the beer in their hands and the long lost pals they just reconnected with at the bar while simultaneously prodding a few serious thoughts out of their brains all the while remembering what you’re supposed to say in the brief-as-a-Beatles-song 5 minutes you have to race your words alongside slides that automatically advance every 15 seconds. In other words, I gave an Ignite talk.
I don’t know what it is about giving an Ignite talk but it is anxiety-inducing, mortifying, and thrilling all at once. And it was the kickoff to the 2013 Museum Computer Network conference so we were expected to knock it out of the park.
I spent a lot of time trying to memorize my bits—which included practicing on the plane ride with a copy of my slide notes and an iPhone recording. My visuals were all based on popular memes and, unfortunately, I forgot to print the notes WITH the visuals so I was forced to draw them while in transit. This is the sad result. (Can you guess which one is Grumpy Cat? Pepper-spraying cop? Y U No guy?)
In the end my efforts were all a bit of a waste in comparison to the magical wonder that is Don Undeen’s one-act play featuring a mask-wielding hacker, a pipe-smoking curator, and the undeniably reasonable (and lovable!) Digital Humanities Unicorn. Watch that performance, and several other incredible Ignite talks, right after mine (which starts at 15:03).
Tweeting, Tumbling, snapping photos–how can we turn typical teen behaviors in the museum into meaningful learning experiences? At the National Gallery of Art, thousands of middle and high school students visit each year. Most are not pre-registered, do not participate in formal educational programs such as tours, and are set loose on their own to explore the museum. To reach and engage this audience, the Gallery created a printed guide to the permanent collection (called #atNGA) that encourages looking carefully at works of art, making connections between art and life, exploring art as historical and cultural expression, and reflecting on the creative spirit. What makes this guide different is that each work of art is paired with a social media prompt such as: take and share a photo (via Instagram), craft a text response (via Twitter), or ponder a question with a friend. By explicitly inviting and helping to shape teens’ social media interactions with the Gallery, we hope to turn what might otherwise be a frivolous encounter into a learning experience. Continue reading
No matter where you are in your organization, or where your museum is in its digital evolution, you can play a leadership role in developing a meaningful digital strategy. But to do this well, you’ll need to think first about people: Who are you trying to serve? Who do you need to communicate or collaborate with? And how can you best converse with those people? Maybe you have a formal strategy in place, but you need to be better at communicating it to leadership and your colleagues. Perhaps you’re working on a digital strategy in the absence of a larger institutional plan. Or maybe you’re just getting started in thinking about how to tackle the strategic planning process. There is no one right way to build a digital strategy, but there are frameworks, tools, and tips that can make the process smoother and more collaborative.
You know best the unique stories your collections have to tell and work hard to preserve those collections for future generations. But how do you take collections care activities from “behind the scenes” to front and center, engaging and educating the public? This was the central question addressed by a four-part series of webinars for small museums and libraries on the topic of collections care outreach. The series was hosted by Heritage Preservation‘s Connecting to Collections Online Community.
My session focused on the strategic use of social media for outreach related to collections. I talked about how to set goals, select the right platforms for your audience, create compelling content, and evaluate success. I showed examples of how organizations can leverage tools such as Facebook, Twitter, Instagram, Vine, Tumblr, and Google Hangouts to connect with today’s audiences and engage them in meaningful conversations about collections.
I also suggested the following key questions to consider when developing a social media strategy:
- Why are you using social media? What do you hope to achieve?
- Who are your target audiences? (Tip: “Everyone” is not a useful audience segment.)
- What content can you use to connect with and engage audiences? What existing assets can be repurposed? What new content needs to be created?
- What do you want to sound like? (Tip: Try creating a list of contrasting values that illustrate the tonal qualities you want to use as guidelines. For example, “friendly, not cutesy” or “clever, not snarky.”)
- What does success mean for you? How might you find evidence of success?
The presentation deck is chock full of great examples from museums and libraries—from the Brooklyn Historical Society to the Shakespeare Library. Take a peek at the slides below or watch the webinar recording on the Connecting to Collections website for the full experience.
Have you seen other great examples of social media being deployed by cultural institutions to connect with audiences about the care and appreciation of collections? Please share in the comments.
I’m thrilled to be the latest writer featured in the “Meet a Museum Blogger” series on Jamie Glavic’s Museum Minute blog. In it, I give some background on why I started this blog, and how grateful I am to the online community of museum professionals for sharing your thoughts, experiences, and opinions in a public forum. Continue reading
Museums SHOULD be about enlightenment, inspiration, or quiet reflection.
Museums should NOT be about fun and entertainment.
Frankly, I’m a bit sick of these blanket pronouncements, from both sides of the aisle. While CNN’s opinion piece “Why I Hate Museums” laments how boring museums are, the New York Times bit “High Culture Goes Hands-On” rails against not just people having fun in museums but even people having a shred of “engagement” in museums. You can see more examples of black and white arguments about what museums should and shouldn’t be (and what “good” and “bad” visitors are) in the comments on the CNN article and in letters to the NYTimes editor. Continue reading
I’ve just wrapped up week 1 of my first MOOC experience, Art and Inquiry: Museum Teaching Strategies for Your Classroom, taught by MoMA educator Lisa Mazzola on Coursera. Continue reading