Opening Up Museum Studies with Social Media

How can museum studies professors—and educators of all stripes—incorporate social media into their teaching? How does social media help us enhance learning and open up access to expertise? I was invited to give a brief presentation on this topic for COMPT (Committee on Museum Professional Training) at the AAM (American Alliance of Museums) 2013 annual meeting. My talk covered the social dimension of learning, how social media has changed museums and its audiences, and examples of social media tools being incorporated into the curriculum.

Highlights:

  • Learning is social – Knowledge is socially constructed – Social media supports the learner
  • 3 Cs of Social Learning: Consume, Communicate, Collaborate
  • My favorite example of museum studies, social media, and social learning: musete.ch, which blends wikis, podcasting, and blogging to provide students direct experience talking to experts around the globe and the ability to share their work with the world through open access.

Engaging Visitors with Social Media

WebWise workshop presentation cover

What outcomes are you hoping to achieve with social media?
Are your social media practices engaging online communities to their greatest potential?
How do you know if you are achieving your goals?
How can you take your social media initiatives to the next level?

These four key questions were explored during the “Engaging Visitors with Social Media” workshop I presented at the IMLS WebWise Conference (March 6, 2013).

Participants saw and heard about:

  • Inspirational case studies from inside and outside the museum and library sectors
  • Pursuing marketing, education, crowdsourcing, and advocacy goals through social media
  • Organizational models for social media management
  • Optimizing social content through data analysis
  • Taking your efforts to the next level with a paid-earned-owned mix of activities

We discussed and brainstormed about:

  • Defining the value and goals of social media for your organization
  • Identifying desired outcomes
  • Setting the right tone and voice for your organization
  • Overcoming fear and risk-aversion

Hands-on activities helped us explore:

  • How content goes viral
  • Connecting social tools to organizational strategy and capabilities
  • Determining which social media platforms are right for your target audiences and goals

Platforms covered included:

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • Wikipedia
  • Vine

View the presentation on Slideshare.