Before we can measure social media success, we must first be able to answer the question: Why is social media important for museums and what are we hoping to achieve?
Engaging Visitors with Social MediaTalk/Presentation
What outcomes are you hoping to achieve with social media?
Are your social media practices engaging online communities to their greatest potential?
How do you know if you are achieving your goals?
How can you take your social media initiatives to the next level?
These four key questions were explored during the “Engaging Visitors with Social Media” workshop I presented at the IMLS WebWise Conference (March 6, 2013).
Participants saw and heard about:
- Inspirational case studies from inside and outside the museum and library sectors
- Pursuing marketing, education, crowdsourcing, and advocacy goals through social media
- Organizational models for social media management
- Optimizing social content through data analysis
- Taking your efforts to the next level with a paid-earned-owned mix of activities
We discussed and brainstormed about:
- Defining the value and goals of social media for your organization
- Identifying desired outcomes
- Setting the right tone and voice for your organization
- Overcoming fear and risk-aversion
Hands-on activities helped us explore:
- How content goes viral
- Connecting social tools to organizational strategy and capabilities
- Determining which social media platforms are right for your target audiences and goals
Platforms covered included:
#smwMuseSocial – Defining and Measuring Social Media Success in Museums and Arts OrgsBlog Post
Social media practitioners from local museums and arts organizations gathered during Social Media Week DC for a lively discussion about the value of social media to our institutions. You can find a full recap, including presentation slides, in the Storify archive.
Evaluating Social MediaTalk/Presentation
How to navigate a sea of social media technologies and begin to measure success. This presentation explores planning for implementation, developing metrics, defining success, measuring costs and benefits, and applying lessons learned to other online and offline efforts.
American Association of Museums Annual Meeting May 2010. Session panel included Angelina Russo, Associate Professor, Swinburne University Faculty of Design.