Before we can measure social media success, we must first be able to answer the question: Why is social media important for museums and what are we hoping to achieve? On April 23, 2013, the museum technology community gathered for a #musesocial chat to discuss connecting our social media efforts to broader strategies and goals. The chat was hosted by me (@danamuses) and Vicki Portway (@sluggernova) with help from Erin Blasco (@erinblasco).

With more than 1,200 fascinating tweets sent in the span of less than 2 hours, the Storify archive was a challenge to put together. Make sure to find the bit about SPARKLE MAGIC under question 7. It was the highlight of the chat for me. (I even designed a t-shirt to commemorate it.) Enjoy!