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May 2010 - Engaging Museums by Dana Allen-Greil

Evaluating Social Media

May 29, 2010 | By | No Comments

How to navigate a sea of social media technologies and begin to measure success. This presentation explores planning for implementation, developing metrics, defining success, measuring costs and benefits, and applying lessons learned to other online and offline efforts.
American Association of Museums Annual Meeting May 2010. Session panel included Angelina Russo, Associate Professor, Swinburne University Faculty of Design.
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