Team Up. Pressure Down.

  • February 18, 2012
  • 0 Comments

Facebook tabs and animated videos feature educational content and resources for pharmacists and patients working to better manage high blood pressure. Three groundbreaking 3-D animated video vignettes were created for the campaign. The short animated films invite viewers into a quirky neighborhood (featuring a pill-bottle shaped pharmacy building) and introduce them to intriguing characters (including a misbehaving dog named Franny). This one-of-a-kind video series adds a fresh perspective and even a bit of comic relief to the discussion of a very serious topic.

Launch Facebook Tab

Organization: Million Hearts™ (Centers for Disease Control and Prevention)

Audience: Adults 40-60, pharmacists

Role: Digital strategist, content developer, project manager

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