App (iPhone and Android) and mobile-optimized website to assist visitors to Artomatic, DC’s biggest creative event. Artomatic 2012 featured more than 1,100 artists during a month-long festival. The mobile experience included a searchable artist directory, floorplans, social media content, and “Curious Collections” created in collaboration with local influencers. Promotion of the mobile experience took place online and on-site, through clever signage (I supervised design, production, and placement of signs) and influencer engagement (I designed and implemented a program to recruit 10 local bloggers and influencers to create collections, leveraging their social networks to spread the word about their experiences).
Organization: Artomatic (pro bono)
Audience: Event attendees
Role: Project lead, content developer