This Facebook app enables fans to create fun custom photos of themselves wearing iconic gowns that have been donned by celebrities during Red Dress Collection Fashion Shows. When the personalized photo is complete, women are prompted to share the image on Facebook, Twitter, and Pinterest to promote the spread of educational heart health messages and resources.
Organization: The Heart Truth® campaign (National Heart, Lung, and Blood Institute)
Audience: Women 40-60
Role: Project lead, writer