Tweeting, Tumbling, snapping photos—how can we turn typical teen behaviors in the museum into meaningful learning experiences? What makes this guide to the National Gallery of Art different is that each work of art is paired with a social media prompt such as: take and share a photo (via Instagram), craft a text response (via Twitter), or ponder a question with a friend. By explicitly inviting and helping to shape teens’ social media interactions with the Gallery, we hope to turn what might otherwise be a frivolous encounter into a learning experience. The guide highlights key works of art in the West Building—from the Italian Renaissance through French impressionism, American art, and the first flush of modernism in Europe.
Organization: National Gallery of Art
Audience: Teens (13-18), young adults (18+) interested in engaging via social media
Role: Digital strategist, content developer