No matter where you are in your organization, or where your museum is in its digital evolution, you can play a leadership role in developing a meaningful digital strategy. But to do this well, you’ll need to think first about people: Who are you trying to serve? Who do you need to communicate or collaborate with? And how can you best converse with those people? Maybe you have a formal strategy in place, but you need to be better at communicating it to leadership and your colleagues. Perhaps you’re working on a digital strategy in the absence of a larger institutional plan. Or maybe you’re just getting started in thinking about how to tackle the strategic planning process. There is no one right way to build a digital strategy, but there are frameworks, tools, and tips that can make the process smoother and more collaborative.