Hi, I’m Dana Allen-Greil. For more than 15 years, I have been lucky to work with some of the country’s most incredible organizations and projects—from the Smithsonian Institution to The Heart Truth® campaign. My expertise lies in crafting, implementing, and measuring digital initiatives that help organizations engage their constituents, demonstrate their value, and stay relevant in an ever-evolving communications environment. I know how to tell a great story across platforms, harness the power of technology for good, and sustain online conversations that motivate people to take action.
I am currently serving as Chief of the Web and Social Media Branch at the U. S. National Archives and Records Administration. My team oversees several dozen websites and more than 130 (!!!) social media accounts.
For several years I managed digital outreach initiatives at the National Gallery of Art in Washington, D.C. (2012-2015). I took on a newly created educational technology position and was thrilled at the opportunities to bring the nation’s cultural treasures to the people through the power of new media. For 8 seriously amazing years (2003-2011), I brought digital projects to life at the Smithsonian’s National Museum of American History. I worked with curators, educators, partners, board members, and a host of other experts and stakeholders to shape an online presence that brought the organization into the 21st century. While there, I initiated projects and led the strategic direction for many new media technologies including email newsletters, online fundraising platforms, websites, blogs, social media, and mobile platforms.
Working in museums means there is always something inspiring, challenging, or just plain weird to learn about.
I never thought I’d know so much about coins, voting machinery, segregation, polio, salsa music, or the flag that inspired the national anthem. Or that I’d get to work in the same building as a 920-pound Calder mobile and the only Leonardo da Vinci portrait in the Americas. It’s all in a day’s work when you’re employed by world-class museums and I feel very blessed to have been a part of it.
After graduating with a masters degree in museum studies from The George Washington University in 2007, I was thrilled to return a few years later to teach the only technology-centered course in the program, Museums and Technology (2010-2012). I currently teach graduate classes for Johns Hopkins University’s museum studies program and Georgetown University’s museum studies program where I am able to share my expertise with the next generation of online communicators as well as learn and be inspired by students.
I am active with the Museum Computer Network (currently on of the Board of Directors and Chair of the Marketing Committee). I previously served (2013-2015) on the Editorial Advisory Board for the Exhibitionist journal (part of the National Association for Museum Exhibition). I also served on the board of directors for my regional museum association, the Mid-Atlantic Association of Museums (2008-2011).
While I’ve worked with museums for the majority of my career, I also have spent significant time working with web technologies to improve public health. From 2000-2003, I was part of a team of innovators responsible for kaisernetwork.org (now Kaiser Health News), the Kaiser Family Foundation’s foray into cutting-edge health policy news. It was an exciting time to be leading the way on the web, balancing exploration of new technologies—like syndication (before the heyday of RSS) and live webcasting the International AIDS Conferences—with the need to tell a compelling and accurate story. My role at the foundation was to manage content and technical tasks for kaisernetwork.org and kff.org (the organization’s main website) as well as related products such as the popular Kaiser Daily Reports emails.
In all of my work, I endeavor to harness the power of digital technologies for social good.
I joined the social marketing practice at Ogilvy Public Relations for a short time (2011-2012), where I had the opportunity to learn from some of the most creative minds in the communications field. I developed social media strategies for major national education campaigns, including The Heart Truth®, which continues to break new ground in the fight against heart disease in women, as well as new initiatives such as the CDC’s Million Hearts™ initiative to prevent one million heart attacks and strokes. I was proud to work for the “Social Squared” team, renowned as the best at applying social media for social good.
From 2010-2015, I volunteered for a small nonprofit, Education Fights AIDS International, whose work empowers youth affected by HIV and AIDS in Cameroon. I served EFA as Vice Chair of the Board of Directors and headed up Communications efforts. As someone living with Type 1 diabetes, I’m also deeply interested in the quantified self movement and the ways self-tracking and other technology advances can empower patients to take their health into their own hands.
Life isn’t all about work, though, right? (Right?!?) When it’s time to play, I like to hang out with my best friend and my dog, cook up something new, curl up with a book, do silly things with my pals, or scheme up ways to go scuba diving somewhere warm. I have Type 1 diabetes which is challenging but also manageable thanks to modern medicine. I live in 90-year-old home in The People’s Republic of Takoma Park but one day I want to live in San Diego, the land of 74 degrees and sunny. And last but not least I am mom to 2 year old Eleanor, which is more awesome (and more exhausting!) than I ever imagined it could be. And our family will be joined by a little boy in August 2016!