Georgetown University (Washington, D.C.)
Developed and teach the graduate seminar “Museums and New Media,” the only technology-focused course in the program
Johns Hopkins University (online)
Teach masters-level “Developing Museum Web Projects,” which I redesigned to include a user-centered design practicum project and to add student-conducted interviews with leaders in the museum technology field (available through open license at musete.ch). Developed and co-taught masters-level “Social Media Strategies in Museums” course. Taught compulsory course for masters program, “Museums in the Digital Age.” All courses are fully taught online.
George Washington University (Washington, D.C.)
Redesigned and co-taught masters-level “Museums and Technology” course, the only technology-focused course in the program and the only course to be cross-listed with the Museum Education Program.
National Archives and Records Administration (Washington, D.C.)
Manage a staff of 13 web and digital engagement specialists situated within the Office of Innovation. Responsible for NARA’s websites, History Hub, intranet, Internal Collaboration Network, and social media presence (130 accounts). Collaborate on crowdsourcing, outreach, and business innovation activities. Also served as Acting Director of the Digital Engagement Division (120 day detail), overseeing an additional 10 staff responsible for the National Archives Catalog and Citizen Archivist program. Supervised 12 undergraduate interns in the course of 2 years.
National Gallery of Art (Washington, D.C.)
Developed and implemented strategies for digital outreach including social media, web, and mobile platforms. Ensured that outreach efforts were grounded in the educational mission of the institution by capitalizing on opportunities to engage audiences in conversation, support personal meaning-making, and make connections to online resources for deeper learning. Was promoted from Educational Technologist role in 2014. Supervised one graduate intern in 2014.
Ogilvy Public Relations (Washington, D.C.)
Oversaw digital strategy for major national education and communications campaigns in the public sector. Responsible for formative research, strategic planning, digital content development, influencer engagement, partnership outreach, technology implementation, and summative evaluation.
National Museum of American History, Smithsonian Institution (Washington, D.C.)
Facilitated audience interaction with world-class collections, exhibitions, programs, and staff through innovative and appropriate uses of technology such as websites, social media, blogs, online exhibitions, user-generated content projects, mobile experiences, email marketing, and in-gallery interactives. Promoted the use of storytelling to capture and build interest in the museum and empower staff to engage the museum’s many communities of interest in dialogue. Evaluated efforts and impact regularly, using this information to develop strategic directions and advise senior management on the museum’s adoption of emerging technologies. Was promoted from New Media Project Manager role in 2010. Supervised 12 graduate interns and 4 undergraduate interns over the course of 5 years.
Kaiser Family Foundation (Washington, D.C.)
Managed website, email marketing, and interactive exhibits for health policy nonprofit organization.
Thesis: “Closed to the Public: The Impacts of Closing a Museum for Construction”
Career Development Fellowship (50% tuition grant)
The Marie C. Malaro Excellence in Research and Writing Award
Thesis: “Gender, Sexuality, and Cyberspace”
National Merit Scholarship
Non Commissioned Officers Association (NCOA) Scholarship
Island Federal Credit Union Scholarship
Exhibitionist Journal (Fall 2013 vol 32.2).
Allen-Greil, D and Snyder-Grenier, E. “Glossary of New Media Terms,” Exhibitionist Journal
(Fall 2013 vol 32.2).
Chapters in Edited Volumes
Media and Museums, MuseumsEtc (Edinburgh). Also anthologized in Landon, K. Twitter for museums: strategies and tactics for success, MuseumsEtc (Edinburgh): 2010.
Allen-Greil, D. “Case Study: National Museum of American History” in Conversations with Visitors: Social Media and Museums, MuseumsEtc (Edinburgh). Also anthologized in Landon, K. Twitter for museums: strategies and tactics for success, MuseumsEtc (Edinburgh): 2010.
Operations), AltaMira Press.
Change,” in J. Trant and D. Bearman (eds). Museums and the Web 2011: Proceedings.
Community On-line,” in J. Trant and D. Bearman (eds). Museums and the Web 2010: Proceedings.
Today,” Alliance Labs (July 10, 2017).
Allen-Greil, D. and Feldman, A. “#MCN50 Voices with Dana Allen-Greil & Arielle Feldman.” (April 13, 2017). MCN.
(July 17, 2015).
Allen-Greil, D. “Top 6 Lessons from the 6th Museums and Mobile Conference.” Edgital. (March 22, 2013.)
Allen-Greil., D. “What’s the difference between social media and social marketing?” Social Change exCHANGE, Ogilvy Public Relations. (February 24, 2012).
Allen-Greil, D. “Quantified Self: Is self-tracking the future of behavior change?” Social Change exCHANGE, Ogilvy Public Relations. (February 23, 2012).
Selected posts from Engaging Museums blog
Allen-Greil, D. “Meet Joseph Lobdell/Lucy Ann Slater.” (June 17, 2016)
Allen-Greil, D. “Fun with 404 error pages.” (April 26, 2016)
Allen-Greil, D. “Are museum apps boring? Maybe, but they don’t have to be.” (August 8, 2013)
Allen-Greil, D. “How does inquiry-based education work when learners are distributed and asynchronous?” (August 8, 2013)
Allen-Greil, D. “Everything that’s wrong with society? Facebook Home in museums.” (April 23, 2013)
Allen-Greil, D. “#musesocial: What’s the point of social media for museums?” (April 24, 2013)
Selected posts from the O Say Can You See? Blog of the National Museum of American History
(author and managing editor)
Allen-Greil, D. “Designing the American Dream with Mrs. Obama in mind.” (March 10, 2010).
Allen-Greil, D. “Olympic feets.” (February 26, 2010).
Allen-Greil, D. “You asked, we answer: What is the oldest known color photo?” (January 19, 2010).
Allen-Greil, D. “What the American flag means to you.” (June 12, 2009).
Allen-Greil, D. “Protecting our museums.” (June 11, 2009)
Allen-Greil, D. “25 random things about me.” (April 7, 2009)
Allen-Greil, D. “A secret message inside Lincoln’s watch?” (March 10, 2009)
Allen-Greil, D. “What you’re saying.” (February 10, 2009)
Allen-Greil, D. “That was fast!” (December 9, 2008).
Allen-Greil, D. “A picture within a picture.” (November 26, 2008).
Allen-Greil, D. “A living museum.” (November 25, 2008).
Allen-Greil, D. “Talk of the town.” (November 21, 2008).
Allen-Greil, D. “All atwitter.” (November 18, 2008).
Allen-Greil, D. “Fourscore and seven years ago.” (October 28, 2008).
Allen-Greil, D. “A real national treasure?” (October 17, 2008).
Allen-Greil, D. “Now we’re really rolling.”(October 1, 2008).
Allen-Greil, D. “It’s taking shape before our eyes – but what is it?” (August 22, 2008).
Leonard, M., and Scneider, T. “WhiteHouse.gov: The case of the broken links.” GCN. (January 1, 2017).
Spinosa, B. “How Snapchat puts a friendly 🙂 on government.” FCW (July 15, 2016).
“User Experience Research and Roadmap”
Oversaw research and analysis activities designed to better understand the 21st century researcher and to drive creation of a plan for future digital development based on the needs of NARA’s users. Research methodologies included analysis of existing user data (website and social media analytics, survey data, search logs) as well as new surveys, user interviews, observation, usability testing, comparative analysis, and heuristic analysis of selected websites. The results will be published in the Museums and the Web conference proceedings.
“Guidelines for Designing Computer-Based Interactives in Museums”
Conducted independent research project with supervision from the Smithsonian Accessibility Program Director, Beth Ziebarth. Designed, distributed, and analyzed a survey of 145 museum practitioners, which found that most museums had not yet adopted accessibility or universal design guidelines for computer-based interactives. The results and recommendations were used by the Smithsonian Accessibility Program to guide their efforts to supplement their widely-used Accessible Exhibition Design guidelines.
“Closed to the Public: The Impacts of Closing a Museum for Construction”
Conducted masters thesis research project supervised by Martha Morris. Completed a literature review, conducted interviews with 23 museum staff, and presented case studies on 38 museums, science centers, and related cultural institutions that had undergone construction in the previous 5-7 years. Explored how and why museums made the decision to close their facilities during construction, focusing particularly on the impact the decision had on the museum and its audiences. Investigated ways in which museums attempted to stay “open” to the public through alternate spaces, partnerships, and outreach activities. Findings were excerpted and published in Crimm, Walter L., et al. Planning Successful Museum Building Projects (Chapter 10: Communications Strategies and Chapter 11: Operations), AltaMira Press, 2009.
Conference Presentations & Invited Talks
“Storytelling through Technology and Media” (Session Chair), The Cutting Edge of Public History: New Directions in Interpretation Conference, National Park Service
“Empowering Audiences in the Digital Era”(invited talk), National Museum of American History
“History Hub: Join the Apple Support Community for researching history,” Museums and the Web
“Strategy 3.0: What is Digital Strategy Now?” (professional forum), with Stein, R., Evjen, M., and Lytle-Painter, E., Museums and the Web
“Sharing user analytics: an experiment,” with Tallon, L., Klevan, D., and Heibel, A. Museums and the Web (2015)
“Museums in the Digital Age,” DASER (D.C. Art Science Rendezvous)
“Beyond the Selfie: Connecting Teens and Art through Social Media,” MCN Conference
“Social Media Clinic,” with Stimler, N., Heenan, M., and Bailey Hogarty, S., Museums and the Web
“The Baltimore Principles: Towards a common vision for digital heritage education and
professional development,” with Parry, R., Marty, P., Dallas, C., Lytle-Painter, E., Hecht, P., Botticelli, P., and Dziekan, V., Museums and the Web
“Beyond the Selfie: Connecting Teens and Art through Social Media,” National Art Education Association
“Blogging is dead. Long live the museum blog!,” Ignite MCN
“Social Media Engagement: Defining and Measuring Success,” (Moderator) with Chan, S. and Finnis, J., MCN Pro webinar
“Engaging Audiences with Collections via Social Media,” Heritage Preservation webinar
“Engaging Visitors with Social Media,” IMLS WebWise Conference
“Horizontal Thinking in a Vertical World,” with Johnson, J. et al, American Alliance of Museums (AAM) Annual Meeting
“Opening Up Museum Studies with Social Media,” invited talk for COMPT (Committee on Museum Professional Training), AAM Annual Meeting
“Social Studies: How Educators are Using Social Media,” (Session Chair and Moderator), with Le, J., Hassan, F., and Milligan, D., Social Media Week DC
“#SMWmusesocial: Defining and Measuring Social Media Success in Museums and Arts Orgs,” (Session Chair and Moderator), with Edson, M., Purcell, K., Sulick, S., Banks, S., Blasco, E., Kerrins, K., Hoffman, L., and Cole, D., Social Media Week DC
“Social Media and Museums,” invited talk for History and New Media course, American University
ArtTable Career Roundtables, Arlington Arts Center
“How to Support Learning with Social Media,” Biotechnology Faculty Development Workshop, Johns Hopkins University
“Hitting the Target Audience: Keeping up with Market Trends,” with Virela, X., Buzzell, J., Dawn, K., and Houseworth, A., Emerging Arts Leaders Symposium, American University
“Pictures, Pictures, Pictures!” with Rosemond-Hoerr, E., Kassman, R., and Vess, J., Mid-Atlantic Association of Museums Annual Meeting
“Viral Marketing on a Small Budget,” with Machado, M., AAM Technology, Interpretation, Education (TIE) Online Conference
“Evaluating Social Media Efforts, with Russo, A., AAM Annual Meeting
“What Works and What Doesn’t: Lessons Learned from Reopening the National Museum of American History,” Mid‐Atlantic Association of Museums Building Museums Symposium
“Energizing Your Career: Finding a Job, Thriving Once You’re There, and Knowing When It’s Time to Leave,” Mid‐Atlantic Association of Museums Annual Meeting
“The Museum Visitor in 2017: The Impact of the Internet Age on Labels, Exhibit Design and Digital Media,” with Romano, C., Portway, V., and Daso, D., Mutual Concerns of Air and Space Museums Conference
“The Online Museum,” (invited talk) George Washington University
Board and Volunteer Experience
Executive Board Leadership
Secretary, Executive Committee (2013-2014)
Chair, Marketing Committee (2013-2016)
Vice Chair, Board of Directors (2010-2014)
Chair, Communications Committee (2008-2014)
Board Committees and Advisory Roles
College of Maryland, Co-founder and Editor
Organizations Planning and Implementation Grants Reviewer
Relations & Development (2009); Interactive Installations, Games (2007)
For the #ElectionCollection social media campaign at the National Archives
For the use of Facebook to collect Million Hearts online pledges to reduce blood pressure
PR News Nonprofit PR Award: Video
For the production of animated videos to promote the Million Hearts initiative
Digitally/Socially Engaged Brand of the Year
For the use of social media to promote the Million Hearts initiative
Platinum PR Awards: Media Event
For the production of The Heart Truth Red Dress Collection 2012 fashion show event
Ragan’s Health Care PR and Marketing Awards: Best Fitness or Health Campaign
For the Million Hearts campaign to reduce blood pressure
For the “Race to the Museum”exhibit and social media campaign at the National Museum of
For the “O Say Can You Sing?” YouTube competition at the National Museum of American
For the online exhibition, “The Star-Spangled Banner: The Flag that Inspired the National
Anthem” at the National Museum of American History
For the redesign of the National Museum of American History website
AAM MUSE Awards: Online Presence, Gold
For the redesign of the National Museum of American History website