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pinterest Archives - Engaging Museums by Dana Allen-Greil

Engaging Visitors with Social Media

March 6, 2013 | By | No Comments

What outcomes are you hoping to achieve with social media?
Are your social media practices engaging online communities to their greatest potential?
How do you know if you are achieving your goals?
How can you take your social media initiatives to the next level?

These four key questions were explored during the “Engaging Visitors with Social Media” workshop I presented at the IMLS WebWise Conference (March 6, 2013).

Participants saw and heard about:

[ul style=”12″] [li]Inspirational case studies from inside and outside the museum and library sectors[/li] [li]Pursuing marketing, education, crowdsourcing, and advocacy goals through social media[/li] [li]Organizational models for social media management[/li] [li]Optimizing social content through data analysis[/li] [li]Taking your efforts to the next level with a paid-earned-owned mix of activities[/li] [/ul]

We discussed and brainstormed about:

[ul style=”12″] [li]Defining the value and goals of social media for your organization[/li] [li]Identifying desired outcomes[/li] [li]Setting the right tone and voice for your organization[/li] [li]Overcoming fear and risk-aversion[/li] [/ul]

Hands-on activities helped us explore:

[ul style=”12″] [li]How content goes viral[/li] [li]Connecting social tools to organizational strategy and capabilities[/li] [li]Determining which social media platforms are right for your target audiences and goals[/li] [/ul]

Platforms covered included:

[ul style=”12″] [li]Facebook[/li] [li]Twitter[/li] [li]Instagram[/li] [li]Pinterest[/li] [li]Wikipedia[/li] [li]Vine[/li] [/ul]

View the presentation on Slideshare.

Highlights from #EdTechChat for museum educators

February 7, 2013 | By | No Comments

On Digital Learning Day (February 6, 2013), the Verizon Foundation and its partners hosted a Twitter chat for educators and learning organizations to share ideas and best practices, ask questions, and learn about the latest digital tools and tech-based resources available. I created a Storify archive of the highlights of the discussion that I found most relevant to museum educators looking to support teachers and learning through technology.

Illustrative examples of art museums interacting via social media

January 17, 2013 | By | No Comments

Image credit: Rutgers University, Online Mini-MBA™: Social Media for the Arts

I’m starting to collect some illustrative examples (via Storify) of the many ways that art museums are attempting to interact, educate, and inspire their audiences via social media. My goal is to document a representative sample of platforms, formats, content types, tone, and style. I have only begun to scratch the surface and am hoping to hear from you:

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