This poster presentation was co-authored with Megan Yarmuth, Jennifer Wayman, Sarah Temple, Ann Taubenheim, Ph.D., for the Digital Health Communications (DHCX) conference in February 2012. Objective To educate women about heart disease and prompt action against key risk factors by empowering women to spread The Heart Truth® via social media tools. Background The National Heart, Lung, and Blood...Read More
Authored two chapters: "Measuring, Analysing and Reporting" and "Case Study: National Museum of American History." In its 360 pages, Conversations with Visitors shares the experience of some of the world's leading international thinkers and doers in the field of social media and museums. Together, these essays provide sound, practice-based advice on communicating with, involving, challenging,...Read More
This paper was originally published for Museums and the Web 2011. It was co-authored by Dana Allen-Greil, National Museum of American History, Smithsonian Institution, USA; Susan Edwards and Jack Ludden, J. Paul Getty Trust, USA; and Eric Johnson, Monticello, USA. (See citation and Creative Commons information.)
AbstractSocial media are altering how museums interact with...Read More
AbstractThe early years of the Internet offered museums new possibilities for reaching broader audiences, and yet the anonymous character of most on-line interaction posed significant challenges for those who sought to foster a sense of community in the...Read More
Why Twitter? The beginningIt started out as a way to cover live events during the National Museum of American History's (NMAH) November 2008 reopening weekend. Following a 2-year renovation-related closure, we knew that the museum's fans were eager to see the doors reopen. Planned festivities included a dedication ceremony with then-President George W. Bush and...Read More
The following was originally published as a chapter in the book, Twitter for Museums.
"Measuring, Analyzing, Reporting"We're still in the very early stages of defining success and determining best practices for social media measurement.1 If you've already dipped your toe in the Twitter water, you know that riding the swells can be exhilarating. But the dizzying...Read More
The following publication was written in 2007 as part of a graduate research project at The George Washington University.
BackgroundThe Smithsonian’s policy on accessibility for people with disabilities states that the Institution is “committed to providing full and dignified access for people with disabilities to all programs, structures, and sites in its care.”1 In 1996, the...Read More
The following publication was written in 2006 as part of a graduate research project at The George Washington University.