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Archives for February, 2012

What’s the difference between social media and social marketing?

  • Posted on:February 24, 2012
  • Posted in:blog
  • Posted by:Dana Allen-Greil

This post was originally published on the Social Marketing exCHANGE blog. Last week, Ogilvy launched Social@Ogilvy, a global, cross-discipline team of social experts from across all of Ogilvy’s businesses delivering social solutions. Social media is changing our clients’ businesses and we have been quietly building the largest social media marketing communications network in the world. This…

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Tags: behavior changecommunicationssocial marketingsocial media

Quantified Self: Is self-tracking the future of behavior change?

  • Posted on:February 23, 2012
  • Posted in:blog
  • Posted by:Dana Allen-Greil
0

I spend a lot of time testing, tracking, and analyzing data. I’m not talking about the work I do here at Ogilvy–I’m talking about all of the daily efforts I undertake to manage my Type 1 diabetes. My life is full of numbers and tech gadgets, from a meter to test my blood glucose to…

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Tags: behavior changemobilequantified selfsocial marketing

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This work by Dana Allen-Greil is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License | Dana on Google+